We have kicked off the new year, and many people are using it as an opportunity to ditch booze for the entire first month of 2024. The “Dry January” trend encourages people to abstain from alcohol for 31 days straight.
Originating as a campaign devised and spearheaded by Alcohol Change UK over a decade ago, Dry January serves the purpose of addressing the adverse effects of alcohol, as outlined on their website. In response to this movement, numerous restaurants and bars are adapting their menus to include mocktails and nonalcoholic versions of popular drinks, including nonalcoholic beers and wines. Although not a new concept, its popularity is on the rise.
Many sober-curious people in the United States take on this annual challenge. According to previous surveys by Morning Consult Pro, participation in Dry January ranges from 15% to 35% among U.S. drinkers overall.
Statista projects that the revenue in the non-alcoholic drinks market in the United States will reach US$526.1 billion in 2024, with an estimated annual growth rate of 3.22% (CAGR 2024-2027). This surge is attributed to an escalating demand for healthy and natural non-alcoholic beverages in the country.
Harvard Health Publishing has reported that even a one-month abstinence from alcohol can hold noticeable health benefits. A study in BMJ Open found that regular drinkers who refrained from alcohol for 30 days experienced improved sleep, increased energy, weight loss, lower blood pressure, reduced cholesterol levels, and diminished cancer-related proteins in their blood.
So, if you’re thinking about dialing back on the booze or just starting the year with a clean slate, why not jump on the Dry January train and give up beer, wine, or spirits for a month? And if you’re curious about some cool nonalcoholic options to enjoy during Dry January, check out some of our top picks.