Celebrities are always trying to get their hands in as many business ventures as possible and the alcohol industry has never been an avenue that has not been taken. From beer to wine, and liquor, celebrities have always made a way to connect with fans in any way possible. Even if it’s not their own personal business, celebrities will use their fame to sponsor a brand to make it popular. National Tequila Day is celebrated on July 24th, but fortunately for us, there’s a time to celebrate with tequila every day. The origins of celebrating National Tequila Day on July 24th are murky, but the history of tequila is definitely not.
The History of Tequila
According to National Today, Tequila derives from Mexico and dates back to 100 BC. It is when Indigenous people drank alcohol made of blue agave, which they call “pulque.” 51% of tequila manufactured today is made with blue agave, which is a plant only grown in Jalisco, Mexico. When Spain invaded Mexico, they cooked with agave in distilling pots and called it “mezcal wine.” Mezcal is made from any type of agave plant. Mezcal is also sold on its own and has a larger alcohol concentration percentage than tequila.
Don Jose Antonio de Cuervo made the first Vino Mezcal de Tequila de Jose Cuervo in 1795 (also known as Jose Cuervo for short) in Tequila, Jalisco, Mexico. Cuervo’s product bloomed in popularity which ultimately birthed the modern tequila industry.
Modern Day Tequila
Since 2003, Tequila/Mezcal volumes have grown 273%, an average rate of 7.2% per year. Your favorite celebrities are aware of the growth as well. Celebrities want in on the tequila industry on and off the court, studio, television, or film screen. So when you’re not enjoying your favorite celebrities’ film or updating your playlist to include their newest singles, you can also enjoy their tequila. Or, you can multitask!
Take a look at five tequila brands owned by Black celebrities below: