February tends to bring out the inner panic in some single people. They either go about it quietly or go all out on social media, convinced that being single on Valentine’s Day is the absolute worst. But guess what? This Valentine’s Day, some brands are flipping the script. Instead of sticking to the usual lovey-dovey stuff on February 14, they’re shining a spotlight on Galentine’s Day on February 13, celebrating the awesome power of friendships. Others are boldly stepping off the beaten path by embracing Single’s Awareness Day on February 15, celebrating singles. Some even humorously call it Singletine’s Day.
According to the Pew Research Center, around six in ten people proudly claim a single status. Overall, three in ten U.S. adults are single, meaning they are not married, living with a partner, or in a committed romantic relationship. Interestingly, this number has stayed consistent since the Center asked this question in 2019.
For those unattached Americans, 57% declare that they aren’t actively on the prowl for a relationship or casual dates. A survey by the Center in February 2022 looked into the reasons why. Turns out, most of them are just enjoying the solo life and have other priorities.
But let’s talk about the perks of being single. You’re saving money that would typically go into date nights. Plus, you have the luxury of more free time. That’s where Singletine’s Day comes in as the perfect excuse to treat and celebrate yourself. According to the dating app Plenty of Fish’s 2022 “Be Single, Not Solo” campaign, 26% are planning to indulge in some well-deserved self-care.
If you find yourself flying solo on February 15 or partaking in the whimsically titled Singletine’s Day, there are several fun ways to celebrate it. From solo movie marathons featuring personal favorites to gestures like exchanging gifts with fellow singles to embrace the celebration.