Eastern Market Brewing Co. Launches Detroit-Style Pizza & Beer Delivery
Detroiters can now have Detroit-style pizza from Elephant & Co. and beer from Eastern Market Brewing Co. delivered directly to their doors. “With the likes of Domino’s, Little Caesars, Hungry Howie’s, and Jet’s Pizza all being founded in Michigan, pizza delivery is nothing new. Elephant & Co. has found a way to carve out its niche, by allowing local craft beer to be delivered alongside its pizza, something no one else is doing,” they said.
Eastern Market Brewing Co. began leasing the former Founders Brewing Company Detroit location in September and named it Elephant & Co. The brewery is using the location’s kitchen to bake its pizzas while awaiting approval for a microbrewer’s permit.
During the early days of the pandemic, Eastern Market Brewing Co. consolidated its production to its sister location, Ferndale Project, and leveraged its self-distribution infrastructure, including vehicles and logistics software, to deliver beer to people’s homes. At one point, they added Detroit-style pizza. It was such a hit that the brewery had to pause the offering because they couldn’t keep up with the demand.
“Over the last few years, we focused on scaling beer production and expanding our self-distribution footprint in Michigan. That set the stage for this phase of our business: reintroducing direct-to-consumer delivery,” said Dayne Bartscht, Founder of Eastern Market Brewing Co.
Because Eastern Market Brewing Co. self-distributes, they are licensed to deliver beer and also, have a fleet of vehicles available and the logistics know-how to optimize their delivery routes.
The pizza will be made out of the Elephant & Co. location in Midtown through its licensed kitchen while it waits for its microbrewer’s permit to be processed. The plan is to open the Elephant & Co. location in Midtown this spring.
According to the brewery, they are using the original recipe from the Ferndale Project but adding their Wunderboi Kolsch to the dough, using deck ovens, and sourcing location ingredients. They will have a classic pepperoni, a funghi pizza, an elote pizza, and a spicy meatball pizza.
Delivery will be set to a 1.5-mile radius from the 456 Charlotte location in Midtown. There are plans to extend it to include all of Detroit by the end of February. The pizza can also be picked up at Eastern Market Brewing Co.