End of an Era: Kim Kardashian’s Mobile Game to Shut Down
Kim Kardashian’s mobile game, which captured the attention of millions when it launched in 2014, is set to bid farewell. Glu Mobile, the developer behind the free-to-play sensation, recently announced its end. The game, an instant hit challenging players to ascend the fame ranks from E-List to A-List, mirrored Kardashian’s own journey into the public eye.
In a recent user forum post on Wednesday, Glu disclosed that the game’s shutdown is approaching. Players who currently have the game installed can continue enjoying Kim Kardashian: Hollywood until April 8, 2024, after which it will be inaccessible to everyone. The app has already been removed from both the Apple App Store and the Google Play store.
Kim Kardashian: Hollywood, VIP Subscriptions, and K-Stars.
For those with VIP subscriptions, an important note from Glu is to manually cancel the subscription before the shutdown. Additionally, players holding K-Stars should probably spend them before the game discontinues.
Kardashian expressed her gratitude with TMZ, saying, “I’m so grateful from the bottom of my heart to everyone who has loved and played Kim Kardashian: Hollywood in the past ten years. This journey has meant so much to me but I’ve realized that it’s time to focus that energy into other passions. I want to thank the Glu team and the many people behind the scenes who have worked diligently on making it a success. I will be forever inspired by this community that we built together.”
Financially, the game was a significant success, with CNN reporting a daily revenue of $700,000 shortly after its launch. By 2016, the mobile app had accumulated almost 16 billion minutes of gameplay, according to Business Insider. In a July 2016 Forbes cover story, it was noted that the game had been downloaded 45 million times, generating $160 million in revenue and earning Kardashian an estimated $45 million.
As we bid farewell to discussing in-game tasks as if they were real, spending K Stars on peculiar pets, and navigating the challenges of dating a character named Cletus, it’s a nostalgic moment for fans who’ve been part of this virtual journey.
Take a look at the Kim Kardashian: Hollywood trailer here.