McDonald’s Squishmallows Happy Meal to Launch This Month
According to a CNN report, one of the highly sought-after toys for children this holiday season is set to debut at McDonald’s with the introduction of the new Squishmallows Happy Meal. McDonald’s announced that the collaboration, which began in select global markets earlier this year, will be available at participating restaurants nationwide starting December 26, 2023.
The partnership offers twelve characters, including favorites like Cam and Fifi and the familiar McDonaldland character Grimace. Additionally, a surprise mystery character is included in select Happy Meals to add an extra element of excitement.
Squishmallows Happy Meal
Going beyond the traditional Happy Meal, each Squishmallows Happy Meal features a unique playlist from Universal Music Group. By scanning the QR code on the Happy Meal box, fans can access playlists curated to reflect the distinctive personalities of each Squishmallow.
While the Squishmallows Happy Meal has been available in various global locations, including the UK and Ireland, this marks its first appearance in America. McDonald’s, known for incorporating engaging toys in Happy Meals, continues this tradition by introducing Squishmallows to the American audience.
The phenomenon of toy-induced frenzy at McDonald’s is not new, with past instances like Beanie Babies and Transformers capturing children’s imaginations in the ’90s.
Squishmallows, the cuddly and whimsical plush toys that first emerged in 2017, have gained popularity, winning seven awards at the Toy Association’s Toy of the Year honors and selling over 100 million units.
Anticipation for the collaboration.
Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, highlighted the cultural connection fostered by this collaboration, stating, “We’re all about connecting our fans to culture, and Squishmallows are some of the popular toys out there right now.” He expressed anticipation for the collaboration, inviting McDonald’s and Squishmallow fans alike to enjoy this unique experience with the “McDonald’s Squishmallows Squad.”
The limited-time availability of the Squishmallows Happy Meal at participating McDonald’s locations across the U.S. is set to begin on Tuesday, December 26, 2023.